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Feature Comparison Page

功能对比页

Aliases:功能对比页选型对比表功能对照表插件对比页套餐对比买哪个版本对比参数对比表对比矩阵

What is it

A page that aligns several options feature by feature in one side-by-side matrix: the first column holds the comparison dimensions, each option takes a column, and users can show differences only, sort by dimension and spot a recommended pick. It serves the which-one decision by turning marketing copy into checkable evidence.

Interactive playground

Try it. Make an informed choice.

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✓ When to use

  • Users must choose among two or more options
  • Features, prices and limits align row by row
  • The goal is to surface differences, not repeat marketing

✕ When not to use

  • A single option — a landing or pricing page fits better
  • Options differ so much they cannot be aligned row by row
  • Long explanations are needed instead of per-cell marks

Variants

Side-by-side Table

并列表格

Classic grid with a pinned first column of dimensions

Differences Only

只看差异

Hides identical rows to leave only real differences

Card Comparison

卡片对比

Options stacked as cards, friendlier on mobile

Page structure

  1. 01

    Header

    One line states what is compared and for whom.

  2. 02

    Plan headers

    One column per option with name, price and a recommended badge; click to focus.

  3. 03

    Dimension column

    Pinned leftmost labels for features, price and limits, optionally grouped.

  4. 04

    Comparison cells

    Marks, dashes or numbers express support with one consistent convention.

  5. 05

    Difference highlight

    Flags where options differ, with a differences-only toggle.

  6. 06

    Decision CTA

    Each option ends with try, buy or contact entry points.

Implementation

gridflexposition: stickyoverflow-x: autoborder-collapse: collapse

Use real table semantics for accessibility; pin the first column and header row with position: sticky and let a wrapper handle overflow-x: auto. Mark differences with background plus an icon or label, never color alone. Degrade to card comparison on mobile; sorting and differences-only are driven by component state without restructuring the document.

Related concepts

Table表格

A two-dimensional grid aligning data in rows and columns — one record per row, one field per column — built for column-by-column comparison, sorting and high-volume browsing. Rows highlight on hover and support selection; column headers usually carry sort controls.

ComponentsContains
Segmented Control分段控制器

A compact group of mutually exclusive choices with an immediately visible selection. Use it to change a time range or display mode within the same view. Keep labels short and all choices visible. Unlike tabs, it usually changes how the current content is presented rather than moving between separate panels.

ComponentsContains
Badge徽标

A small status marker attached to an element's corner or inline: a dot, a count or a short label. It signals unread counts, status (new, deprecated) or category; non-interactive and visually subordinate to its host element.

ComponentsContains
Progressive Disclosure渐进式披露

Layer the information: show only the most common and necessary parts first, hiding secondary details behind "expand", "next step" or "show more" until the user asks for them. It solves the problem of overwhelming users at once — the initial cognitive load stays low and the surface easy to learn, while depth remains available on demand for advanced users.

PatternsUses pattern
Pricing Page定价页

A commercial page that makes the offer legible: it opens with a headline and billing-period toggle, the body is a row of tier cards (price, feature list, action button) with the recommended tier visually emphasized, and a comparison table plus FAQ resolve remaining doubts. The order is fixed — pick a period, pick a tier, remove hesitation.

PagesSimilar

Sources

Markdown for agents · JSON